what's yatreda?
Yatreda is an artistic collective that creates digital motion portraits and looping animations celebrating Ethiopian history, culture, and legacies. Founded as a family of artists, they blend traditional storytelling with modern blockchain technology to preserve and share narratives of Ethiopian kingdoms, heroes, and traditions. Their work often features historical figures, dances, and artifacts reimagined through NFTs, ensuring cultural heritage is accessible and enduring in the digital space. The collective deploys NFTs on platforms like Foundation, Nifty Gateway, and OpenSea, using custom smart contracts to mint editions and auctions. Collaborations with institutions such as the Los Angeles County Museum of Art (LACMA) integrate their art with physical relics, creating dual editions where one resides in museum collections and the other with private collectors. This approach merges physical and digital realms, emphasizing themes of revelation, strength, and ancestral movement through immersive, single-take films and interactive galleries in metaverses like OnCyber.
Yatreda: UN HQ exhibition (Sister Therapy) and Coldplay video feature in 2025.
Links
x.com/yatredaExhibited Sister Therapy at the United Nations HQ in New York City with Art Republic Gallery in 2025.
The specific artwork "Dorze Duressa" is confirmed for the Art Basel Zero 10 exhibition, and the artist is identified as a PROOF Artist featured alongside Beeple, Dmitri Cherniak, Larva Labs, Tyler Hobbs, Jack Butcher, and other prominent artists.
Yatreda participates in Loop Fair in collaboration with Load Gallery. (ID: 1993389863811662050)
All three artworks from the Kibir collection at Paris Photo sell out completely (editions of 5 each), with buyers including traditional print collectors acquiring their first NFTs and established collectors such as maxkarlan, Winnie_NFT, iancr, justinaversano, mr_merge, and WAPSHOP_ETH.
A solo booth exhibition opens Wednesday at Paris Photo 2025 Grand Palais featuring motion portrait works priced at 0.85 ETH each in editions of 5.
New work by Yatreda will be featured at Art Basel Miami Beach December 3-7 as part of the "Zero 10" initiative exhibition on the main show floor, accessible to 100,000 attendees including 10,000 onsite collectors.
"Andromeda" Volume II Full SET by the artist releases or is showcased.
Artwork titled "MY LAND, 1896" launches fully on-chain on Shape L2 blockchain.
Collectors WAPSHOP_ETH (AP) and BatSoupYum fully acquire the Remembrance of Things Future series for a combined 25 ETH, with AP purchasing Revelation of the Empress for 13 ETH and BatSoupYum purchasing the triptych (Path of the Demera, Unearthing the Relic, and Guiding Light) for 12 ETH.
The collaborative artwork between LACMA museum and Cactoid Labs is now complete and has launched.
LACMA curator Dhyandra Lawson appears in video discussion content about the museum collaboration with Cactoid Labs.
Collaboration announced with LACMA museum and Cactoid Labs for Volume 7 of Remembrance of Things Future blockchain art initiative, with official announcement forthcoming.