what's uptop?

Uptop is a blockchain-based loyalty platform built on the Avalanche network, designed to reward fans for their engagement with sports teams and events. Users earn on-chain points for activities such as attending games, which can then be redeemed for exclusive experiences like premium seating or other perks. This system leverages Avalanche's high-performance infrastructure to enable fast, scalable transactions and seamless integration of real-world fan interactions with digital rewards. The platform focuses on putting loyalty "on chain," creating a transparent and verifiable rewards ecosystem. By partnering with teams like the Cleveland Cavaliers, Uptop aims to enhance fan experiences through tokenized incentives, fostering deeper community ties without relying on traditional points systems. Technically, it utilizes Avalanche's consensus mechanism for near-instant finality, ensuring rewards are credited efficiently. This approach allows for customizable loyalty programs that can scale across multiple teams or events while maintaining interoperability within the Avalanche ecosystem.

Uptop removed from Binance Alpha on January 29, 2026.

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