what's store.fun?

Store.fun is a decentralized commerce platform built on the Solana blockchain, enabling users to create and launch online stores in seconds without traditional e-commerce barriers. It integrates onchain payments, token incentives, and NFT-based products, allowing seamless transactions using cryptocurrencies like SOL and project-specific tokens. The platform emphasizes rapid deployment for creators, merchants, and communities to sell digital and physical goods, with features like automated store setup, inventory management via smart contracts, and integration with Solana's high-speed ecosystem for low-cost operations. At its core, Store.fun leverages Solana's scalability to power end-to-end commerce protocols, including token-gated access, loyalty programs through fungible tokens, and direct minting of NFTs for exclusive items. It aims to disrupt centralized platforms by providing tools for onchain storefronts, vesting mechanisms for token distributions, and ecosystem incentives to foster community-driven economies. Future expansions include advanced protocols for cross-chain compatibility and enhanced user interfaces for broader adoption in Web3 commerce.

Store.fun listed on Solana as a non-native asset on January 16, 2026.