rekt drinks00
$rekt
MCAP133.08M
+6.59%

what's rekt drinks?

Rekt Drinks is a Web3 beverage brand under Rekt Brands Inc. that integrates cryptocurrency and NFTs into the consumer goods space through a "consume-to-earn" model, where purchases of their flavored sparkling waters earn DRANK points and NFT multipliers. Launched in late 2024, the project has rapidly sold over 1 million cans direct-to-consumer without traditional marketing, leveraging crypto payments like SOL and USDC. Key features include limited-edition collaborations such as the peach-raspberry Moon Crush with MoonPay, which sold out and marked their millionth can milestone, and expansions into new products like REKT ENERGY announced at Korea Blockchain Week. The brand is growing internationally, with activations at crypto events, partnerships like the $2M $REKT treasury addition by NASDAQ-listed GSQ Holdings, and organic retail interest in Mexico via a food truck in Oaxaca. Future plans involve activating traditional marketing with a $75M budget and broader distribution channels to bridge crypto culture with everyday hydration.

Snapshot

Rekt drinks partnered with WorldStar for a Cherry Cola product collaboration.

contract

ethereum

abstract

binance-smart-chain

solana

base

2D ago
PARTNERSHIP

Partnered with WorldStar for a Cherry Cola product collaboration.

1W ago
TOKEN ECONOMICS

Token foundation currently holds approximately 33% of total supply, valued at $33 million at current market cap of $99 million.

1M ago

Launches the inaugural Rekt Invitational golf tournament at Miami's Normandy Shores Golf Club, described as the largest live streamed crypto golf event.

Partnership with FaZe Esports delivered 19 million watched hours of exposure at Budapest Majors event.

Partners with EVGHQ and Aspen Digital AMP. Farokh, Tyler_Did_It, and rektmando appear on FOMO Hour show.

Launches Grapefruit flavor as part of X Games partnership.

RektDrinks partners with XGames for extreme sports collaboration, validated by XGames changing their X profile picture to Rekt.

X Games partnership announced as part of sports marketing expansion.

BinanceUS participated in the Rekt Drinks Invitational golf event and livestream this week.

Rekt Drinks announces collaboration with Giant Eagle, launching products in physical stores and online.

Rekt Drinks signs Superior Beverage Group as distribution partner, gaining access to 13,000 retailers.

RektBrands and YEET host a Golf Invitational event with a weekly leaderboard awarding prizes to 5 winners.

Rekt Brands allocates 10% of future revenue to $REKT token purchases as part of their buyback program.

Partnership with FaZe Esports announced.

Rekt drinks hosts an invitational golf event in Miami with moonpay participating as one of the teams.

RektBrands announces REKT token buybacks.

Rekt Brands announces REKT buybacks.

Structured token buybacks are part of the $REKT flywheel.

Collaboration with manorsgolf announced.

Million cans sales goal accomplished and website sold out.

Launches in 200 Giant Eagle stores across Ohio, Pennsylvania, Maryland and Indiana starting today, with rollout completing by year-end. Giant Eagle holds 25% market share in the mid-west.

2M ago

Ovie Faruq, Co-Founder & CEO, is confirmed as a speaker at NFT Paris 2026.

MoonPay collaboration produces 'Moon Crush' peach sparkling water product, with one claim transaction exchanging 25.7 billion $REKT tokens for 250 cases.

BinanceUS runs a promotion distributing REKT drinks products to participants.

Rektguy holders received equity stakes in RektBrands from the team.

$REKTSTR strategy token launches in collaboration with token_works, directing 8% of trading fees to buy $REKT and creating an automated market participant for $REKT trading, with RektBrands allocating 79% of their 1% fee share to accumulate additional $REKT for treasury.

GSQ Holdings acquired $REKT for their balance sheet with potential for future purchases, and the project secured a jersey sponsorship deal with FaZe eSports reaching an audience of 300 million. Drink sales revenues are up approximately 400% year-to-date, with planned launch across hundreds of US retail stores by year end, zero-sugar energy products launching end of 2025/early 2026, and an upcoming FaZe eSports collaboration product.

Giveaway campaign launched in collaboration with MoonPay for a year's supply of products.

Team member participated in a panel discussion with representatives from MarexGlobal and eToro about crypto integration in consumer finance.

Team member spoke at a Coinbase event with Nick Clegg about using crypto to build the project.

Partnership with Ledger announced for a new drink product.

3M ago

Capital predominantly held in stables/cash with no leverage positions; market makers maintain normal liquidity provision across usual venues with zero impact from recent market volatility.

Major partnership with GSQHoldings announced alongside disclosure of over $75 million marketing budget.

Over 1 million drinks have been sold direct-to-consumer from the website without any traditional marketing or distribution spend, with suggestion of future plans to activate traditional marketing and distribution channels.

A new peach-flavored product called "Moon Crush" launches as a collaboration with MoonPay.

Products are expanding into Mexico with a food truck in Oaxaca expressing immediate interest to sell the drinks, indicating organic retail adoption beyond planned crypto conference distributions.

Company announces new product line REKT Energy alongside $100K token buyback bringing total holdings to $1.6M.

Company conducts another $REKT token buyback.

REKT ENERGY is announced as a new product at Korea Blockchain Week.

Partnership with crypto payment platform MoonPay is indicated through product distribution.

A vending machine is planned for debut later this year to expand physical distribution channels. NO SIGNAL

Multiple Seoul events are scheduled this week including partnerships with AbstractChain and StargateFinance, plus a keynote presentation at Korea Blockchain Week.

Company achieves major milestone of one million drinks sold while maintaining strong demand with latest drop selling out in under five minutes in the U.S.

Thousands of people sampled the product at NFT Paris 2025, indicating successful marketing presence at the major crypto conference.

Sales hit 1 million drinks in less than a year following the Moon Crush sellout, and the team is presenting these numbers to traditional beverage distributors for potential partnerships.

The Moon Crush product launch is now live.

USA inventory has sold out with only limited EU and UK supply remaining.

The team hints at a new "crush" product announcement scheduled for Friday.

A $2M partnership deal with GameSquare has been established, suggesting new business development momentum.

4M ago

The MoonPay partnership materializes as a specific product drop called "Moon Crush," with team members @farokh and @Tyler_Did_It appearing on @fomohour to promote the launch.

Company reports achieving 1 million cans sold milestone, projects 500% year-over-year growth for 2025, plans expansion across 1000 stores, and announces new product verticals launching within 6-12 months.

Team member @osf_rekt is scheduled to appear on a public stream today at 3:30 PM ET.

Partnership details with MoonPay payment platform to be announced tomorrow.

Enhanced social media marketing strategy launches with promotional video content aimed at attracting mainstream interest.

Bulk purchase of 3,600 cans ($10,453) yields 14.7M $REKT tokens, successfully converted to $11,112 with demonstrated market liquidity for large token sales.

Total sales hit 780K cans, maintaining pace toward 1M first-year target.

New Base blockchain collaboration launches with 'Based Lime' flavor, selling 20,000 units in 60 seconds.

New drop of 20,000 units sells out in 60 seconds without reward incentives, marking strategic shift away from token rewards program.

5M ago

Single case purchasers ($69.99) of Jupiter Drops now have >$600 $REKT tokens vesting until October 2025.

Whale accumulation event: 13,488 cans ($40,000) concentrated in single wallet, representing 1.769% of total supply.

Total sales reach 762,436 cans across 6 limited releases, achieving 76.2% of 1M annual target.

Treasury reveals $200K $REKT purchase has appreciated to $3M, indicating 15x growth and significant institutional position.

Market capitalization surges to $400M, marking 11.4x growth from $35M in past four months amid retail expansion and increasing sales.

Multi-tiered reward system introduces free NFT mint and equity distribution alongside existing token rewards.

New Liquid Gold beverage launching in collaboration with Binance US

OpenSea and Jupiter Exchange join as new strategic partners, with $77M marketing treasury (34% of supply) showing only 5% deployment to date.

6M ago

New Jupiter Exchange collaboration launches with 47.7B $REKT token allocation ($14.7K) for product case purchases.

Daily sales reach 3,000 units with new expansion into Korean market via official distribution.

New NFT mint live on TransientLabs at 0.015 ETH featuring LA events theme

Initial 7-Eleven retail launch sells out completely across three-day LA event.

Jupiter Drops collaboration sells out quickly with multiple bulk purchases reported. Products consistently selling out with high demand, indicating strong market performance.

7M ago

New partnership with 7-Eleven secures placement in world's largest convenience store chain, marking first major retail distribution deal.

Cross-chain expansion to Solana via Meteora launches with 2,222 Jupiter Drops mint, featuring DRANK points conversion to $REKT tokens.

New multi-token reward structure offers 25% mint bonus, $SEA and $ABS airdrops via XP systems, and RektCoin claims approximating mint cost.

Token distribution reveals 50 cases (~$3650) yields 8.9B tokens (~$2640), with AbstractChain integration pending.

Latest drop sells 180,000 cases in record 17 minutes, with total sales reaching 625,912 cans across three drops.

NFT burn claim period now live until June 6th 12PM EST; holders must burn NFTs to receive OpenSea XP, Abstract XP, DRANK points and physical drink pack.

NFT collection sells out 7,000 units in minutes, raising 175 ETH, with stronger performance in North American markets.

Ship Rekt NFTs launching on OpenSea today, one day earlier than scheduled.

NFT mint launches tomorrow at 12pm ET for 0.029 ETH, including OpenSea XP integration and 24-pack of beverages, with 500-unit allowlist purchase limit.

NFT mint launches June 3rd at 0.029 ETH on Abstract via OpenSea.

Ship Rekt NFT mint details announced, expanding beyond physical product.

New allowlist system implemented due to consistent rapid sellouts.

NFT mint launches with two rounds; allowlist includes 350M+ $REKT holders, Rektguy holders, and drink purchasers. Snapshot on May 31st.

Upcoming drop launches on OpenSea and Abstract with triple rewards: DRANK points, $REKT tokens, and platform XP for $ABS and $SEA.

New Ship Rekt flavor launches with enhanced rewards including OpenSea XP integration.

8M ago

Physical product launch sells 223,000 units in 40 minutes, validating crypto-commerce model.

Successful product launch sells out 224,000+ units in 40 minutes, driving 16% price increase.

223,000 Abstract Apple drink cans sell out in under one hour with DRANK points and Abstract XP rewards.

Product achieves 223k unit sellout in 40 minutes despite no crypto media coverage, indicating strong organic demand.

Massive 224k unit sellout in 40 minutes demonstrates strong product demand; token up 16% to $60M cap.

224,246 product units sold out in 40 minutes, with associated token up 16% reaching $60M market cap.

Complete sellout achieved within minutes of launch, indicating strong market demand.

Apple Abstract drink cases launch with 25,000 DRANK points + Abstract XP rewards per case, accepting both crypto and fiat payments.

New beverage product launches tomorrow 1PM ET with XP and DRANK point incentives.

Initial product launch sells 222k cans in 48 hours across 32 countries; expansion into functional drinks and retail stores planned.

New Abstract Apple drink launching soon on Abstract platform.

Yield farming launches on AbstractChain with token multiplier benefits for holders.