what's inBetweeners?

inBetweeners is an NFT collection of 10,777 unique hand-drawn bear characters living on the Ethereum blockchain. Launched in December 2021 in Naples, Italy, by Justin Bieber and designer Gianpiero, each bear is generated from over 150 attributes, representing those living "in between" – evolving between past and future selves. Built on pillars of positivity, inclusion, and belonging, it fosters a community that connects digital ownership with real-world identity and emotional storytelling. The project has evolved into a Web3 fashion house, bridging digital culture with luxury fashion through collaborations with brands like Dolce & Gabbana, Juventus, and Adidas. Holders access exclusive IRL experiences, merchandise, and utilities like lifetime discounts. It also features a community Solana token $BLUE, with burns and listings on exchanges, emphasizing community-driven value accrual.

Justin Bieber founded inBetweeners before January 2022.