what's Rooms by Rafaël Rozendaal?

Rafaël Rozendaal is a pioneering digital artist known for creating internet-based works that explore color, abstraction, and the digital canvas. "Rooms" is one of his generative art projects released as an NFT collection, allowing collectors to own unique, algorithmically generated digital spaces that evolve or interact within blockchain environments. These pieces build on Rozendaal's signature style of vibrant, minimalist visuals, often presented as websites or immersive experiences that question the boundaries between physical and virtual art. The project leverages blockchain technology to ensure provenance and ownership of digital artifacts, minting each "room" as a non-fungible token on platforms like Ethereum. This enables decentralized distribution and potential for community-driven interactions, such as viewing or remixing elements in a browser-based format. Rozendaal's approach integrates code and aesthetics, where randomness and parameters generate infinite variations, making each NFT a distinct yet part of a cohesive series. Through "Rooms," Rozendaal continues his exploration of digital permanence and accessibility, contrasting traditional art markets with open, web-native creation. The collection emphasizes the artist's philosophy of art as an ever-present online experience, free from physical constraints, while using NFTs to fund and preserve born-digital works.

"Rooms by Rafaël Rozendaal" is now in MoMA's on-chain art collection with other major works.