what's Rally?
Rally is a decentralized, AI-powered marketing protocol designed to overhaul influencer marketing. Built on GenLayer and powered by ZKsync, it creates an open marketplace connecting content creators with brands. AI verifies performance on-chain, rewarding genuine impact through transparent scoring that prioritizes signal over noise, bots, and vanity metrics. The protocol uses logarithmic scaling and automated reward distribution to ensure fair compensation for creators based on verifiable contributions. It eliminates middlemen, enabling instant campaign launches and direct, meritocratic value exchange in a Web3-native environment.
New protocol Rally listed in newsletter; RLP tokens distributed to NFT holders.
contract
ethereum
Listed as a new protocol in a crypto daily newsletter on January 25, 2026.
Distributed 2,125 RLP tokens to holders of Quack Heads NFTs as part of an ongoing holder reward program.
Hosted an AMA with the Snoozies Community.
Rally listed among projects expected to complete their Token Generation Event in 2026.
Grvt launches on Rally waitlist as a new partner integration.
Rally facilitated a record $300,000 sale of a tokenized 1st Edition PSA 10 Charizard card, marking the highest value TCG collectible ever tokenized on the platform through its integration with Beezie and Brink's vault services.
ZKsync Proof of Knowledge Campaign generates 600+ content submissions from nearly 2,000 users in first 2-week period, with second period now beginning.
Rally receives C-tier ranking in InfoFi tier list by Xeer, positioned below competitors like KaitoAI, Cookie, and Wallchain but above MindoAI and KudoswapAI.
Rally acquisition by OpenSea officially closes with MCP beta launch introducing AI trading capabilities and network expansion to HyperEVM and Somnia chains.
Early access distribution is actively rolling out with users gaining access to AI-powered campaign scoring system that rewards RLP points instead of direct dollar payments. Platform currently offers 3 campaigns for early access participants while maintaining an active waitlist for broader access.
New decentralized AI-powered marketing protocol launches in Alpha, featuring verified content scoring and onchain settlements. Beta phase upcoming.
InfoFi platform launches on GenLayer protocol, featuring native AI capabilities for context-aware blockchain applications.
Users report significant app functionality issues following OpenSea acquisition
Floor NFT holders eligible for tiered Treasure rewards (1-6) based on snapshot; claims open in Rewards portal.
Mobile-first app roadmap reveals NFT trading, DeFi tools, and AI features planned for later this year.
OpenSea acquires Rally wallet to create unified Web3 experience.
Key executives Chris Maddern and Christine Hall join OpenSea leadership team through Rally acquisition, focusing on mobile experience development.
24-hour deadline approaches for meme trading event on Avalanche blockchain.
Trading competition live on Avalanche with $10k prize pool.
$10,000 trading competition launches alongside new AVAX integration.
New Avalanche blockchain integration is now live, coinciding with upcoming meme token launch on AVAX.