what's Portrait?

Portrait is a decentralized platform built on the Base blockchain, enabling users to create permanent usernames and personal websites in a "New Internet" ecosystem. It emphasizes user sovereignty by storing content on decentralized networks like IPFS and Arweave, ensuring data permanence without reliance on centralized servers. Actions such as uploading content or delegating permissions are secured through cryptographic signatures, allowing seamless integration with desktop applications via localhost for enhanced privacy and control. The platform incentivizes community participation through a points system, where users earn rewards for creating, hosting, or promoting Portraits, tracking contributions ahead of potential mainnet expansions. By leveraging blockchain for identity and storage, Portrait aims to foster a collaborative internet where individuals can express themselves authentically, with features like collaborative capital markets hinting at future economic integrations.

Portrait launched on Product Hunt today, January 13, 2026.