what's Playnet?

Playnet is a measurement and attribution infrastructure platform for interactive entertainment, built on the Sui blockchain by POC Lab. It unifies user behavior across games, interactive video, social content, and commerce into a single journey, enabling brands and agencies to gain actionable insights on how participation influences purchases, loyalty, and outcomes. Powered by Sui's zkLogin, Playnet abstracts blockchain complexities, allowing seamless wallet generation via familiar logins like Google without seed phrases or prompts. The platform delivers onchain rewards and identity infrastructure, fostering data-driven engagement where users earn tokenized incentives and brands access AI-enhanced analytics. Features include gasless transactions via Sui's Enoki, real-time attribution, and frictionless experiences already live with partners like Publicis Play SEA and Dubit, positioning Playnet at the intersection of web2 marketing and web3 gaming.

Playnet integrated Sui Network to power its platform connecting games, social, and mobile.