what's PROOF Collective?

PROOF Collective is a private membership-based NFT project launched in December 2021, consisting of 1,000 NFTs that grant access to an exclusive community of NFT collectors and artists. Founded by Kevin Rose and Justin Mezzell, it emphasizes curation, education, and collaboration in the NFT space, providing members with access to private Discord channels, alpha discussions, artist interviews, and special events. The project has evolved to include partnerships with galleries and drops of related NFT collections like Moonbirds, fostering a network for innovative web3 art and entrepreneurship. The NFTs serve as dynamic passes with utility extending beyond static ownership, including airdrops, revenue sharing from launches, and access to curated art drops. Built on Ethereum, membership was initially sold via Dutch auction and has been positioned as an elite club holding significant blue-chip NFTs collectively. Over time, PROOF has expanded into broader web3 initiatives, including tokenomics with $PROOF for community incentives and buybacks tied to project revenue.