what's Eightco Holdings Inc.?

Eightco Holdings Inc. is a fintech company that has strategically pivoted to integrate cryptocurrency into its core operations, particularly through a treasury strategy centered on Worldcoin (WLD). Originally spun off from Vinco Ventures in 2022 as Cryptyde, the company rebranded to Eightco and listed on NASDAQ under the ticker OCTO. In September 2025, it announced a landmark $250 million private placement, supplemented by a $20 million strategic investment from BitMine, to establish the world's first dedicated Worldcoin treasury. This move positions Eightco as a key institutional player in the crypto ecosystem, leveraging WLD's iris-scanning technology for human identity verification in an AI-driven world. The company's approach mirrors corporate bitcoin treasuries but focuses on WLD to capitalize on its potential for proof-of-humanity applications. Eightco plans to rename its ticker to ORBS, aligning with Worldcoin's Orb devices, and appointed Dan Ives as Chairman to guide its AI and crypto initiatives. Beyond treasury holdings, Eightco is expanding into infrastructure for digital identity, including investments in Web3 gaming via partnerships like Mythical Games, where it integrates World ID for secure onboarding and fraud prevention. This holistic strategy aims to bridge traditional finance with blockchain, emphasizing secure, verifiable interactions in decentralized environments.

Eightco secured $125M from BitMine, ARK Invest, Payward for AI and Crypto expansion.