what's Disney Pinnacle?
Disney Pinnacle is a digital collectibles platform developed by Dapper Labs in partnership with Disney, allowing users to chase, collect, and trade digital pins featuring iconic characters from Disney, Pixar, and Star Wars franchises. Built on the Flow blockchain, it enables seamless onboarding without requiring users to handle cryptocurrency directly; purchases are made in USD via app stores, and interactions occur through a user-friendly app available on iOS, Android, and web. The platform emphasizes community-driven trading in a marketplace, with features like limited-edition drops, mystery capsules, and pinbook displays to enhance the collecting experience. As an NFT project, Disney Pinnacle mints digital pins as unique non-fungible tokens, ensuring scarcity and provenance on the blockchain. Users can complete sets to unlock themed backgrounds or participate in events like second printings and subscriber perks through Disney+. Operated as an official Disney licensee, it bridges traditional fandom with Web3 technology, focusing on eco-friendly blockchain operations and hassle-free participation for fans new to digital assets.
Disney Pinnacle experienced a Dec 27 security incident; $3.9M exited before Flow network halt, product paused.
Links
x.com/disneypinnacleExperienced a security incident on December 27, 2025, resulting in approximately $3.9M exiting before the Flow network was halted by validators, with user balances and assets reported as unaffected and the product temporarily paused during the network halt.
Holiday Boxes 7B and 8A conclude with Up LE Set and Rouge One V1 Master Set awarded to winners, second Rouge One set drops at midnight eastern with total value of approximately $2,500.
Holiday Boxes 6A and 6B conclude with Jungle Book master sets awarded, new boxes feature two Inside Out V.1 sets valued at approximately $1,000.
Holiday Box 4B concludes with Cars V1 master set awarded to MrPScorpio, tomorrow features giveaway of 2 UP LE sets.
Holiday Box 4A concluded with winner receiving Cars master set valued at $3,000, Box 4B drops at midnight eastern featuring same Cars master set prize.
Disney Pinnacle beaten in 7-day sales volume on Flow blockchain by Beezie which recorded $548K, surpassing collections including NBA TopShot and NFL All Day.
Holiday Box 2A concluded with winner receiving complete Lion King Vol 1 Print 1 & 2 set valued at $1,800, Box 2B drops at midnight eastern.
Second Holiday Box opened after 612 keys with winner holding only 2 pins receiving $1k Turning Red LE set, new Holiday Box #2 drops at noon eastern today continuing the free-to-play event.
First Holiday Box opened with winner receiving Turning Red LE set valued at $700-$1k, Box 2 of Day 1 boxes releases at midnight eastern in free-to-play event.
Pin drop released this morning sold out quickly.
Free keys farming opportunity is live, following previous distribution where 3 winners received 1/1 pins valued at $25k-$30k in sales.
Hilton Anaheim hotel launches interactive scavenger hunt allowing guests to unlock exclusive Pinnacle pins, expanding physical integration with Disney properties.
Project airdrops Pixar Cars open edition pins to users who mint limited editions, implementing new reward mechanism to incentivize participation.
Whale activity detected as DPIN_Official purchases low serial numbers during weekend marketplace event.
Disney+ implements monthly free pin distribution to all members while promoting at D23 event with thousands in attendance.
Live demonstration event validates user-friendly onboarding process for mainstream audience with Disney's direct involvement.
New quest launches on Flow community Rewards platform with associated rewards.
New treasury launches with sole purpose of acquiring pins, following MicroStrategy's approach to create sustained buying pressure.
Recent drop sells out in 20 minutes with 370 unique buyers; global launch scheduled within weeks.
Marketplace reaches $1M in trading volume during beta phase.
Marketplace is now live and operational
Individual pin sales reach new highs at $30K and $25K for franchise-specific pieces.
New Disney+ partnership drives 6X increase in unique minters during early access phase.
Ultra-rare pins show extreme scarcity with 33/64 in circulation; dozens of pins have sub-100 total supply.
First complete master set of 1,120 unique on-chain pins achieved by collector after year-long accumulation, establishing collection parameters and completion benchmark.
Physical display integration launched through CryptoSlabs partnership, enabling real-world NFT visualization.
First Genesis 1/1 Pin claimed by holder with 162 pins; pending market listing expected.
Global launch set for August 2025 with ongoing marketplace event featuring Genesis 1/1 NFT giveaway
Genesis keys claim event active with chance to unlock rare 1of1 original pins.
New treasure hunt reveals three exclusive Disney IP pins (Rafiki, Incredibles, Star Wars) unlocking at 100K, 200K, and 300K Genesis Key milestones respectively.
Community-wide challenge requires 4-hour app logins to claim 100,000 genesis keys for exclusive pin unlock.
Digital pin airdrop available to 50 million Disney+ subscribers in major mainstream integration.
Monthly free NFT airdrop program launches for 50M+ Disney+ subscribers.