what's CruTrade?

CruTrade is a blockchain-based marketplace built on the Avalanche network, specializing in the tokenization of fine wine assets. It enables collectors and investors to buy, sell, and trade ownership of premium wine bottles as digital tokens, primarily NFTs, without physically moving the bottles. This preserves the wine's integrity by keeping them in professional storage facilities, while ownership transfers occur instantly on-chain via Avalanche's high-throughput consensus mechanism. The platform addresses longstanding issues in the $9 billion secondary fine wine market, such as high transaction fees, slow settlements, spoilage risks from shipping, and provenance uncertainties. By using RFID verification and blockchain immutability, CruTrade ensures transparent, traceable transactions. It launched with over 200,000 bottles from more than 250 producers, mostly from Burgundy, tokenized to a value exceeding $60 million, marking one of the largest on-chain luxury asset pools. CruTrade also incorporates economic incentives, directing a portion of trading fees (e.g., 25%) back to original wine producers, fostering a sustainable ecosystem. Built on Avalanche's Layer 1 architecture for scalability and low costs, it supports peer-to-peer trading and aims to democratize access to exclusive wines while maintaining their authenticity and value.

CruTrade launched a new storefront, gifting feature, and true market value functionality.