what's Conduct Protocol?

Conduct Protocol is a blockchain-based application designed to incentivize users to reclaim their time and attention from excessive screen usage, particularly social media. By running in the background, the app rewards users with earnings for periods of reduced phone interaction, effectively turning attention into a monetizable asset. This approach challenges the attention economy by paying users to disengage rather than consume content, promoting better mental health and productivity. The protocol operates on principles of decentralization, allowing users to earn passively while living offline. It features a manifesto emphasizing user sovereignty over data and time, positioning itself as a quiet revolution against addictive tech platforms. Early user feedback highlights improvements in well-being from decreased doom-scrolling, with the app integrating seamlessly into daily life without requiring active input.

Selected for Union Fellows program alongside six other web3 projects.