what's Bluff?
Bluff is a blockchain-based gaming platform specializing in decentralized poker experiences, where players can engage in bluffing mechanics powered by web3 technology. It integrates cryptocurrency rewards and ownership through NFTs and tokens, aiming to blend traditional card games with on-chain fairness and transparency. Backed by established betting firms like Stake and Bet365, the platform emphasizes provably fair gameplay using random number generation on the blockchain. The project recently launched with an airdrop campaign to incentivize early user participation, allowing community members to earn points through activities like playing games or referrals, which may convert to native tokens in the future. Built to address centralization issues in online gambling, Bluff leverages smart contracts for secure transactions and player verification, fostering a global, trustless environment for competitive gaming.
Bluff received investment from LiquidX.
Links
x.com/playbluffRuns a leaderboard competition with $100,000 in prizes, ending on 2026-02-16.
Distributes $100,000 in weekly rewards from $25 million raise.
Plans to launch a deposit match program in the near future.
Raised $25M in funding during the week ending February 9, 2026.
Received investment from LiquidX.
Launched 48-hour Blink Boost promotion offering multipliers up to 10x based on wagering volume, starting January 27, 2026.
Achieved $10B+ in volume.
Partnered with HerroCrypto for platform launch promotion.
Launched main platform on January 27, 2026.
Listed as a new protocol in a daily crypto market summary newsletter on January 15, 2026.
Reached approximately $7 billion in total wagered volume and 550,000 sign-ups before mainnet launch.
Daily active users reached new highs during the week of 2025-12-30 to 2026-01-05.
Launched prediction parlays, binary options, and lootbox features on the platform.
Uses Katana infrastructure for settlement and execution to enable high-frequency betting.
Reached 400,000 players on the platform.
Total wagered amount hits $3.5B in about 5 weeks during pre-launch phase.
Full platform launch scheduled for January 2025.
Platform references "ownership arc" concept on main page and operates a Blink Points system that serves as an entry ticket for users.
Pre-launch wagered volume increases to $3.5B+, up from $3B+ reported on December 10th.
Pre-launch volume reaches $3.5B+ across 5 weeks of operation.
Platform targets January 2025 launch date.
Wagered volume reaches $3B+, up from $2.5B+ on December 4th, while signups remain at 300K+.
The platform runs an XP campaign that provides participants $1000 per day in demo play credits for slots.
Pre-launch wagered volume increases to $2.5B+, up from the $2B milestone reported on November 26th, while signups remain at 300k+.
The platform develops an ownership model allowing players to own part of the house/platform, with a major reveal scheduled for January. Blink Points function as early alignment before this ownership opportunity launches.
Upcoming main platform to include 2000+ games, with new originals scheduled every week.
Wagered volume crosses $2B milestone with 300k+ signups and 1.3 billion Blink Points rewarded.
Total wagered amount approaches $2B, up from the $1.5B+ previously reported on 2025-11-21.
Platform volume hits $1.8B+ in three weeks period, up from $600M+ on November 11th. Blink Points will convert to $BLUFF token.
Signups grow to 200K+ and total wagers reach $1.5B+ in under 3 weeks. Main platform drops with 2,000+ games and bi-weekly original releases.
Pre-launch volume increases to $600M+, up from the $500M reported on November 10th.
Pre-launch volume reaches $500M with over 100K signups, doubling the $250M volume reported on November 4th.
Week 1 reaches 100K+ signups and $375M+ in trading volume.
The project records 100K+ signups and $375M+ volume during Week 1.
Testnet volume reaches $250M+ with 100K users before mainnet launch.
Stake and bet365 back the project along with other undisclosed parties.
Pre-launch access goes live, offering $1000 daily testnet credits that convert to Blink Points. Blink Points serve as airdrop rights for the $BLUFF token.
Launches Blink Points farming system for future rewards and airdrops, confirming airdrop for users generating trading volume.
Pre-launch activates with $1000 daily testnet credits for Blink Points farming and 10,000 bonus points for first 10,000 signups without capital requirement.
First playable chapter goes live Tuesday. Early players earn Blink Points through gameplay.
Bluff's first playable chapter launches Tuesday, with early players earning Blink Points through gameplay. The team behind the project previously worked on Stake, Bet365, William Hill, and FanDuel, powering $17B+ in gaming revenue.
Partnership announced with the project featuring a revenue sharing model for all users. The blufflist registration on their website closes soon with benefits for participants who sign up.
Blufflist early access is now live with limited spots available.