what's AppCoins?

AppCoins is a blockchain protocol designed to revolutionize the mobile app economy by enabling decentralized app stores, advertising, and in-app purchases. Built on Ethereum as an ERC-20 token, it uses smart contracts to create a trustless system where developers, users, and app stores share value more equitably, reducing intermediaries like traditional app store gatekeepers. The protocol introduces mechanisms such as proof-of-installation for transparent user acquisition and appcoin rewards to incentivize honest behavior. Integrated with Aptoide, one of the largest alternative app stores, it supports seamless API adoption across platforms, fostering a circular economy where advertising revenue and purchase credits stay within the ecosystem.