what's AlexMasmej?

AlexMasmej ($ALEX) is a pioneering personal token launched on Ethereum by crypto entrepreneur Alex Masmej. It introduced early concepts in social tokens and creator economies, enabling holders to fund the creator through an on-chain Income Share Agreement (ISA) and vote on life choices or project directions via mechanisms like "Control My Life." The token featured liquidity mining on Uniswap V2 and community-driven yield farming, serving as an experiment in undercollateralized DeFi and tokenized personal branding. It laid groundwork for subsequent developments in creator coins, NFTs, and attention markets.

AlexMasmej, first personal token ($ALEX) in 2020, sees resurgence in 2026.