what's AdEx?

AdEx is a decentralized advertising platform built on blockchain technology, designed to connect advertisers and publishers directly while eliminating traditional intermediaries like ad networks. It leverages Ethereum-compatible smart contracts to facilitate transparent transactions, ensuring that payments are released only upon verification of ad views or clicks through decentralized oracles. This setup promotes fairness, reduces fraud, and enhances privacy by allowing users to control their ad preferences without centralized data exploitation. The platform's native token, ADX, powers the ecosystem by serving as a medium of exchange for ad campaigns, staking for network security, and participation in governance decisions. AdEx also incorporates features like batched settlements for efficiency and integration with layer-2 solutions to lower costs. By tokenizing ad inventory and impressions, it aims to create a more equitable digital advertising market, rewarding quality content and verifiable engagement over manipulative practices.

AdEx's governance vote for new staking mechanism and rewards structure is active.

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