what's .SWOOSH?

.SWOOSH is Nike's Web3-enabled platform designed to create an inclusive digital community and marketplace for virtual and phygital products. It allows users to buy, collect, showcase, and trade NFTs representing digital sneakers, apparel, and experiences, bridging physical Nike products with blockchain technology. Built on Ethereum and integrated with Nike's RTFKT Studios, the platform emphasizes creator collaborations and immersive metaverse interactions, enabling members to access exclusive drops and utilities like in-game wearables. The platform operates through a membership model where users join via wallet connection to participate in sales, contests, and community events. Virtual items can be customized, worn in supported metaverses or games such as Fortnite, and sometimes redeemed for physical counterparts. .SWOOSH focuses on democratizing access to Nike's digital ecosystem, fostering innovation in sport and culture through blockchain, without relying on a native utility token but leveraging NFT standards for ownership and interoperability.

.SWOOSH platform closes 2026-05-05; asset transfers required, IDs stay soulbound.